*This is an updated version of the original post taking into account comments and discussions in community call
As outlined in Decentralized Marketing And Sales Strategy For 1Hive #Buzz by D0$H, centralizing content creation falsifies the core purpose of a DAO. The proposed solution is a combination of centralized “official” channels with decentralized recourses. This way every single community member gets the opportunity to contribute with full freedom while having a process in place that prevents spreading information that is false or not aligned with the rest of the community.
In this post, we are going to outline the process and requirements for reposting through official channels & direct posting through official channels, as well as incentives for content creation and voting.
Process
Overview Reposting vs. Direct Posting
  repost-voting |
direct-post-voting |
|
|---|---|---|
| Content-type | Creative, fun, experimental | Serious, factual, consistent |
| Publishing | Post thorough own channel and request re-post | Post plain content and request direct post |
| Voting | Âľ approval rate, min. 8 votes (reactions) | â…š approval rate, min. 12 votes (reactions) |
| Incentives for content creation and voting |
10x higher weight for reactions |
20x higher weight for reactions |
1. Content Creation
Create any type of content that might bring value to the community. Make sure information is true, keep in mind communication guidelines, be open for feedback, but don’t be afraid to experiment with your own style.
Based on the content type, you are able to decide if you are going to request reposting or direct posting.
Reposting Through Official Channels
Content-Type: Focused on creative freedom and experimental, fun content.
Direct Posting Through Official Channels
Content-Type: Focused on consistency and communication guidelines. Suitable for more serious factual content.
2. Publishing Content
Re-posting Through Official Channels
We want to encourage users to create their own personal accounts on all communication channels (Twitter, Reddit, Mirror, Medium, YouTube, etc.) and first publish the content there. This forces creators to stand behind their content, in case it proves to be misleading after it’s already featured on official channels. It also gives users the opportunity to create their own brand not just within ShineDAO, but also increase personal credibility within the crypto ecosystem.
Paste the link of the original post to the #repost-voting channel.
Direct Posting Through Official Channels
For more serious factual content users can request direct posting. Since those posts will represent the whole community, we will require a higher approval threshold and also give the author higher incentives upon creation.
Paste the content to the #direct-post-voting channel.
3. Content Voting & Feedback
As outlined in the rewards and participation section, the rest of the community will be incentivized to review and vote on your content:
- When you are sure the content is aligned with what you and ShineDAO community stand for, please react with to the post.
- When you don’t like the content or feel it misrepresents what we stand for, please react with to the post.
- If you wish to provide feedback, feel free to create a thread under the post in the same channel.
As a content creator, you should be open to feedback and not let different points of view kill your creative spirit. Assume people have good intentions when providing feedback and appreciate your creativity, however, not everyone will always resonate with the message you are trying to represent the whole community with. Expect disagreements and respect them!
4. Voting Thresholds
|
repost-voting |
direct-post-voting |
|
|---|---|---|
| Voting | â…” rate, min. 6 votes (reactions) | Âľ rate, min. 8 votes (reactions) |
Example 1:
Link to the original post in ✅❌repost-voting has 6 votes ✅ and 3 votes ❌ → approved
repost-voting = ⅔ rate, min. 6 votes → 6 /9 (total) = ⅔, 9 (total) > 6 (minimum)
(the rate is high enough and there are enough minimum votes )
Example 2:
Link to the original post in ✅❌repost-voting has 4 votes ✅ and 2 votes ❌ → rejected
repost-voting = ⅔ rate, min. 6 votes → 4 /6 (total) ≠⅔, 6 (total) = 6 (minimum)
(the approval rate is too low, with 2 votes it would need 6 to pass)
Example 3:
Link to the original post in ✅❌direct-post-voting has 4 votes ✅ and 3 votes ❌ → rejected
direct-post-voting = ¾ rate, min. 12 votes → 4 /7 (total) ≠¾, 7 (total) ≠8 (minimum)
(not yet approved, it needs more votes and Âľ rate of approval)
*Those numbers are subject to change as the community grows and matures.
5. Content Boost
Once the content is posted through official channels, the links will be posted in the #
content-boost channel. All community members are invited to like, share, retweet those posts to make sure content gets maximum possible reach.
Incentives for Content Creation and Voting
We are currently distributing DOD for engagement in Discord, Forum, and GitHub using SourceCred.
Content Creation
Re-posting Through Official Channels
We will set up a 10x higher weight for reactions to your original post in #repost-voting channel.
Direct Posting Through Official Channels
We will set up a 20x higher weight for reactions to your content in #direct-post-voting channel.
Voting
We will set up a 3x higher weight for users reacting with or reactions to your original post or content in #repost-voting and #direct-post-voting channel.
Retroactive rewards
Since we are starting small with SoureCred, it might happen that some content proves to bring higher engagement and value to the community than the reward distributed for its creation. We aim to use retroactive rewards for high outcome-based contributions, using Coordinape - a tool that allows contributors to reward each other based on the value they brought to the project.